Portfolio
I design and build high-quality websites. See below for examples of my work.
My specialities are bespoke WordPress themes and sites built for speed, quality, and ease of use, and single-page applications written in modern JavaScript frameworks like Vue.js. I take a holistic approach to building lead generation websites which includes technical SEO and analytics-driven content strategy.
Other areas of interest include UI automation, JavaScript testing, quality engineering, accessibility, and performance. Contact me directly for resume requests.
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searchaustinhomes.com
Visit searchaustinhomes.comRedesign, rebuild, and relaunch of a massive real estate lead capture website for Austin’s Regent Property Group.
Migrated client’s site off of Real Estate Webmasters to a bespoke WordPress website using the Showcase IDX real estate plugin.
Project Description
- Designed and built a mobile-first, fast, and accessible WordPress theme from scratch
- Re-platformed massive legacy site with 3,000 raw HTML pages in a flat url structure into a hierarchical, database-driven content management system
- Built new analytics and reporting capabilities in Google Analytics & Search Console
- SEO-first: semantic markup, keyword-researched core page metadata, pre and post launch SEO audits and site crawls
- Google AMP integration on blog pages
- Tech stack: WordPress, Showcase IDX, Bootstrap, Vue.js
- Integrations: Salesforce, Google Analytics & Search Console, Zapier
Achievements
- Increased leads 250% increase in leads, 2x lead conversion rate
- Higher search rankings & more traffic – 2x clicks, .6% increase in CTR, avg. page position increase from 34.7 to 30.5
- Better content strategy – identified patterns in high-value and low-performing content, culled 1,000s of poor-performing pages, refocused content creation efforts towards high-value content
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oakcreekhomes.com – Home & Dealer Filter UIs
Visit oakcreekhomes.com – Home & Dealer Filter UIsA collaboration with site designer and core site developer Freestone Design.
Built two interactive filtering pages embedded as a Vue.js single-page application into a WordPress installation.
- Implemented a floorplan filtering UI to find and display manufactured home floorplans given floorplan criteria
- Built a dealer locator UI to find and display nearby manufactured home dealers
- Created database models to represent floorplans, dealers, and dealers’ home inventories
- Exposed custom REST endpoints to find and filter floorplans and dealers by location and other criteria
- Designed and implemented application architecture using Vue.js (with Vuex, Vue Router), Axios, Bootstrap.js
- Built custom filtering UI components
- Integrations with Google Maps and Zip Code API
Achievements
- Delivered industry-leading filtering UX – real estate IDX-style filtering and sorting for home floorplans and dealer locations
- Easy inventory management – custom inventory management system makes updating inventory simple
- SPAs w/ routing in WordPress – complex JavaScript component framework magic with routing and everything, all within a standard WordPress install
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dallasgaragefloorcoatings.com
Visit dallasgaragefloorcoatings.comDesigned and built a fast, SEO-friendly lead capture website for Dallas-area garage floor contractor Glow Coatings.
- Designed a simple, modern, and responsive lead-generation site
- Bespoke WordPress theme built for speed and SEO
- SEO-first: keyword-driven content strategy, standards-based markup
- Competitor research, domain name selection, content generation