John Barry

Portfolio

I design and build high-quality websites. See below for examples of my work.

My specialities are bespoke WordPress themes and sites built for speed, quality, and ease of use, and single-page applications written in modern JavaScript frameworks like Vue.js. I take a holistic approach to building lead generation websites which includes technical SEO and analytics-driven content strategy.

Other areas of interest include UI automation, JavaScript testing, quality engineering, accessibility, and performance. Contact me directly for resume requests.

  • searchaustinhomes.com | Austin Real Estate IDX Website

    Redesign, rebuild, and relaunch of a massive real estate lead capture website for Austin’s Regent Property Group.

    Migrated client’s site off of Real Estate Webmasters to a bespoke WordPress website using the Showcase IDX real estate plugin.

    Project Description

    • Designed and built a mobile-first, fast, and accessible WordPress theme from scratch
    • Re-platformed massive legacy site with 3,000 raw HTML pages in a flat url structure into a hierarchical, database-driven content management system
    • Built new analytics and reporting capabilities in Google Analytics & Search Console
    • SEO-first: semantic markup, keyword-researched core page metadata, pre and post launch SEO audits and site crawls
    • Google AMP integration on blog pages
    • Tech stack: WordPress, Showcase IDX, Bootstrap, Vue.js
    • Integrations: Salesforce, Google Analytics & Search Console, Zapier
    Visit searchaustinhomes.com | Austin Real Estate IDX Website
    Visit searchaustinhomes.com | Austin Real Estate IDX Website

    Achievements

    • Increased leads 250% increase in leads, 2x lead conversion rate
    • Higher search rankings & more traffic – 2x clicks, .6% increase in CTR, avg. page position increase from 34.7 to 30.5
    • Better content strategy – identified patterns in high-value and low-performing content, culled 1,000s of poor-performing pages, refocused content creation efforts towards high-value content

  • oakcreekhomes.com | Modular Home Builder & Dealer

    In collaboration with site designer and core site developer Freestone Design. Built two interactive filtering pages embedded as a Vue.js single-page application into a WordPress installation.

    • Implemented a floorplan filtering UI to filter and display modular home floorplans
    • Built a dealer locator UI to filter and display nearby home dealers
    • Created database models to represent floorplans, dealers, and dealers’ home inventories
    • Exposed custom REST endpoints to find and filter floorplans and dealers by location and other criteria
    • Designed and implemented application architecture using Vue.js (with Vuex, Vue Router), Axios, Bootstrap.js
    • Built custom filtering UI components
    • Integrations with Google Maps and Zip Code API
    Visit oakcreekhomes.com | Modular Home Builder & Dealer
    Visit oakcreekhomes.com | Modular Home Builder & Dealer

    Achievements

    • Delivered industry-leading filtering UX – real estate IDX-style filtering and sorting for home floorplans and dealer locations
    • Easy inventory management – custom inventory management system makes updating inventory simple
    • SPAs w/ routing in WordPress – complex JavaScript component framework magic with routing and everything, all within a standard WordPress install

  • dallasgaragefloorcoatings.com | DFW Epoxy Flooring Contractor

    Designed and built a fast, SEO-friendly lead capture website for Dallas-area garage floor contractor Glow Coatings.

    • Designed a simple, modern, and responsive lead-generation site
    • Bespoke WordPress theme built for speed and SEO
    • SEO-first: keyword-driven content strategy, standards-based semantic markup
    • Competitor research, domain name selection, content generation
    Visit dallasgaragefloorcoatings.com | DFW Epoxy Flooring Contractor
    Visit dallasgaragefloorcoatings.com | DFW Epoxy Flooring Contractor

    Achievements

    • Brand new site & domain that went from unranked to top 3 for generic local searches like “garage floor coating”
    • Ranking top-ten in many targeted keyword phrases
    • Actively generating organic search leads
    • Consolidated clients’ lead intake from word of mouth, Facebook, Instagram, Google Maps, etc into a single funnel

  • Open Streamflow | Streamflow Tracker App

    Co-founder of Open Streamflow with long-time friend and fellow angler Quinn Gurnea of Freestone Design.

    Open Streamflow is a web app that combines real-time and historical streamflow data from the USGS with an intuitive and modern map-driven user experience. Fisherman, kayakers, and land managers can use Open Streamflow to find any active USGS streamflow station on the rivers in the 50 states and US territories.

    Open Streamflow Tech Stack

    • Frontend: Vue SPA, TypeScript, Mapbox, Echarts.js, Bootstrap CSS, SCSS
    • Backend: Node.js (Express)
    • Streamflow Data: USGS Water Services APIs
    Visit Open Streamflow | Streamflow Tracker App
    Visit Open Streamflow | Streamflow Tracker App

    Open Streamflow – What’s Next…

    • User accounts & favorites
    • Integration of state agency streamflow data
    • iOS & Android Native Apps (PWA)